30 Mar '15, 2pm

10 Practical Tips For Using Geo-Location To Reach Your Target Audience

Knowing your business’ target audience and matching it up with where they live or work helps you find those who might be most interested in your product or service. For example, a ticket broker might want to advertise NCAA basketball tickets in the state of Kentucky and might think of using Kentucky basketball in its messaging. However, Louisville basketball would be preferable for any advertising within 50 miles of the city on the Kentucky side of the border and 70 miles into Indiana due to the strength of Louisville’s fan base in those areas.

Full article: http://searchengineland.com/10-practical-tips-using-geo-l...

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