30 Mar '15, 1pm

5 Trends to Watch in the Mobile-First Search Era

5 Trends to Watch in the Mobile-First Search Era

New figures from eMarketer reflect the growing mobile momentum with estimates that mobile advertising spend will be double that of desktop by 2017, and by 2019, mobile will account for 72 percent of total digital ad spend. This should come as no surprise as mobile is topping list of where consumers are spending their time. Late last year, comScore reported that 60 percent of time online is spent on mobile, the majority of activity happening within apps. Shifting audience behavior is dictating a refocusing of search strategy. Early this year, I wrote that 2015 should be considered "the year of the consumer," and as it stands, the modern consumer demands a mobile-first strategy. Related articles Does Your PPC Campaign Pass the Mobile Test? Why Mobile Web Still Matters in 2015 Using "Mobile" Tools in Your SEO Strategy Bing Strives Toward Mobile Friendliness A Step-by-Step Gui...

Full article: http://searchenginewatch.com/sew/how-to/2401910/5-trends-...

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