30 Mar '15, 9am

Paid Search Ad Copy: 3 Things You Might Be Missing by @dpease: #ppc #paidsearch

Paid Search Ad Copy: 3 Things You Might Be Missing by @dpease: #ppc #paidsearch

The great thing about ad customizers? You can use them anywhere within the text ad (except in the URL field). So your ad is adapted to the context of a search. The new countdown feature allows the ad to show the number of days remaining in a sale or promotion. This tailored messaging not only provides users with up to date information, it can also be more relevant to what your prospective customers are searching for.

Full article: http://www.semrush.com/blog/paid-search-ad-copy-3-things-...

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