30 Mar '15, 4am

Building a better hotel search experience for travelers and hoteliers on Google

There are millions of searches for hotels everyday on Google — that’s millions of potential hotel bookings. We want to help hotels reach and engage travelers, make it easier for travelers to search for hotels online, and visually and textually communicate why a particular hotel is the right fit for them. We’ve been evolving the way hotels appear in search results on Google to include more structured, relevant and dynamic information — like rates, availability, locations, user reviews, editorial descriptions, Google Street View, and high resolution photos. More effective As part of this evolution, we’ve created Hotel Ads — an advertising format designed specifically for hotel-related searches. Hotel Ads show current prices for hotels from a variety of partners and help travelers narrow down their options. When a traveler is ready, they can select “Book” and complete their r...

Full article: http://adwords.blogspot.com/2015/03/building-better-hotel...

Tweets

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the April

the April

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Better Mom

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