30 Mar '15, 12am

Advertisers Reporting Big Google AdWords Quality Score Declines via @sengineland

There are widespread reports from Google AdWords users that their keyword quality scores have fallen significantly. I’m seeing the same thing, with exact match brand keywords that previously had a quality score of 10 now are showing a quality score of 6. From what I’m seeing, and others are reporting, some click prices may be affected, too, but it’s hard to say. Others I’ve spoken to haven’t seen any increases, so it’s unclear if it’s just a reporting bug or not at this point. Update: Google says it’s a reporting bug only. See below for official statement. It’s not clear at this time how many accounts are affected. One advertiser posted on the forum that they had confirmation from an AdWords rep that it’s a widespread bug: “Just spoken to someone at Google and this is a widespread issue/bug that has affected many accounts in the UK. Their engineers are looking into it but ...

Full article: http://searchengineland.com/advertisers-reporting-big-goo...

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