29 Mar '15, 7pm

@SemRush SEO Week Q&A Session #SemRushChat #in

Should it, realistically, rank for those terms? If there’s a bigger, better, older, more authoritative resource that aligns to user needs, is it realistic to want or expect to compete on a level playing field? I’d be looking for the gaps in their strategy and reach. What are your USPs, advantages and benefits, and where can these be represented with compelling content that the other shopping centre can’t or won’t compete with? How comprehensive are your travel directions, or your information on your hours and sales, for example, compared to the competition. Find an angle that will please and surprise your consumers, and start to claw back some equity by being the better resource.

Full article: http://www.semrush.com/blog/new-seo-week-roundtable-quest...

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