29 Mar '15, 3pm

7 Examples of Great Storytelling For Boring Brands

When you think about natural disasters, help in the form of basic necessities comes to mind. Water, food, and blankets top the list. So when Tide outfitted a truck 32 with washers and dryers and drove to areas affected by hurricane Katrina, the effort was both novel and welcome. Since then, Tide rolls to help out during every major disaster and part of the proceeds from yellow-cap Tide goes to disaster relief. Let’s face it. Laundry is boring. But the Tide Loads of Hope story is something we can all relate to.

Full article: http://www.searchenginejournal.com/7-examples-great-story...

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