29 Mar '15, 2pm

#Marketing 101: Developing a Content Strategy by @mdav1979

#Marketing 101: Developing a Content Strategy by @mdav1979

The reality is that few marketing teams are doing this well and it all comes down to the way they researched and implemented their strategy. Success or failure in content marketing, just like everything in life, comes down to preparation. Winning in content marketing requires the right pieces being in place before content creation even starts. It also requires a business willing to buy into doing things differently. It is a tall order, and that is the reason why many marketing departments are failing.

Full article: http://www.searchenginejournal.com/marketing-101-developi...

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