28 Mar '15, 8pm

Report: Mobile Search Queries 29 Percent Of Total But Growth Modest vía @sengineland

Earlier today comScore released its latest “Digital Future in Focus ” compilation of key stats for the US market. Most of the material has been previously exposed in one form or another. However for the first time comScore released search volumes for mobile. The following chart from the report compares search queries on the PC, smartphones and tablets in Q4 2013 and 2014. The graphic shows that for the compared quarters, overall search volume grew while PC query volumes were slightly down. According to comScore, mobile search queries (smartphones + tablets) were roughly 29 percent of total search volume. Smartphone search volumes were just over 2X tablet volumes. There are many more smartphones in the market so this makes sense. What would be interesting to know is number of queries per user per device. Those data were not in the report. However, one can do a calculation b...

Full article: http://searchengineland.com/report-mobile-search-queries-...

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