28 Mar '15, 4pm

Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub by @MarketingCath

Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub by @MarketingCath

It surprised me when Ann Handley said grammar was secondary. She insisted good writing is more about thinking and keeping your focus relentlessly on your reader. Of course, reading an article with poor grammar is like meeting your CEO in your jammies, so it should never be neglected. One basic rule is to use the active voice whenever possible. They make your sentence bolder and impactful. She also discourages the use of made up words such as awesome sauce or web terms like bandwidth.

Full article: http://www.searchenginejournal.com/reviewing-everybody-wr...

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