03 Jun '12, 10pm

SEO: Why You Are Doing It Wrong #SEO #GreatRead

What emerged from phone conversations with Harbour was that he really could not distinguish between good and bad links and did not have a fundamental understanding of what really constituted ‘good content’. His grasp of the key principles behind the Google algorithm relied heavily on received wisdom from webmaster forums. From my perspective, the maxims he followed for SEO were taken completely out of context from Google’s actual goals. Furthermore, from his perspective the competitive landscape seemed to endorse the idea of actively manipulating search engines, whilst Google’s algorithm actually seemed to reward him - albeit temporarily - for engaging in what were clearly webspam strategies that were against Google’s guidelines.

Full article: http://searchenginewatch.com/article/2178489/SEO-Why-You-...

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