03 Jun '12, 10am

3 Steps for Optimizing Content for Long Tail Keywords | SEO

3 Steps for Optimizing Content for Long Tail Keywords | SEO

It seems that the focus on analytics data for long-tail research is somewhat flawed. To me, the scalability of the long-tail is what makes it valuable. A keyphrase/landing-page level analysis is not scalable at all. Long-tail targeting is really not a complicated venture. 1) Identify core keyword(s) 2) Build deep, relevant, unique, and useful content surrounding keyword(s) The example of “affiliate long tail keywords for promoting products” demonstrates perfectly the flaw in the logic used. As explicitly stated, the top ranking sites are not specifically targeting this keyword and yet are ranking well. If the site owners were to look into their analytics data and identified “affiliate long tail keywords for promoting products” as a high-converting, long-tail keyword for a specific landing page, your recommendation would be modifying that page in some way to better optimize...

Full article: http://www.seobook.com/3-steps-optimizing-content-long-ta...

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