26 Mar '15, 11am

12 Ways Marketers Can Improve Relationships With Journalists by @jboitnott

12 Ways Marketers Can Improve Relationships With Journalists by @jboitnott

The number of newspaper journalists is declining . But online journalism is growing. For better or for worse, the drive for page views has led to an environment that tends to encourage what one might call clickbait. If your subject heading reads “News Release,” an online journalist may give it a pass. Instead, give them an interesting headline they could use if they post your story. Charles Ryder, CEO of White Chalk Road says, “If you are familiar with solid content marketing principles you will know, coming up with an eye-catching click-bait title for your article can substantially increase click-through rate. The same goes for your subject line when reaching out to journalists. They receive hundreds of story-pitch emails each day, so you need to draft your subject line with the same craftsmanship you would apply to your headlines to grab their attention. A shocking stati...

Full article: http://www.searchenginejournal.com/12-ways-marketers-can-...

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