Using Data To Plan Your Future, Not Look To The Past

Data is everywhere, we can pull numbers from a wide variety of resources – put them in spreadsheets, compare them to each other, draw conclusions based on data – there are a lot of things we can do with data. The thing we can do, but not many of us do – is use the data to develop a strategy to move our online marketing forward. We’re all guilty, we sometimes want the numbers to be enough, and sometimes they are. Reporting numbers and numbly cutting and pasting graphics not only doesn’t move your company forward, it’s driving your marketing team crazy. Everyone up and down the chain is suffering from Data Analysis Paralysis at this point. You all realize that reporting the numbers is really not beneficial, but the permission and encouragement to do something more has to come from the top. Data is the past, strategy is the future. To be successful, you need to empower your t...

Full article: http://searchengineland.com/using-data-to-plan-your-futur...

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Important but Not Easy, Turning Data into Action: Using Data To Plan Your Future, Not Look To The Past [link] via @sengineland
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As marketers we should use data to develop a strategy to move our online marketing forward. [link]
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最近いろいろなヒトと議論しているNumbersよりもStrategyを優先させてっていう話。数値ばかり追いかけるとメンバーも疲弊していくなどなど。 [link]
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