01 Jun '12, 1pm

10 Ways to Get Your Content Marketing Strategy in Motion

10 Ways to Get Your Content Marketing Strategy in Motion

Content has always been king, but more recently content marketing has started to get more of the attention it deserves in organizations with budget allocated to creating content. In recent years, we have also witnessed many new software platforms entering the market to help companies create content. As many of you would attest, it’s always easy to go out and spend money on creating content or any marketing campaigns for that matter. Alternatively, in my experience almost all companies have access to lot of content in-house, but for some reason they are either not surfacing them or not using their resources efficiently to create new content that can help them with their content marketing efforts. Content creation is a huge undertaking. For now we’ll focus on 10 strategies to create great content in your company. 1. Content Creation with Keyword Volume This is a classic way ...

Full article: http://searchenginewatch.com/article/2181590/10-Ways-to-G...

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