31 May '12, 11pm

Major Changes Coming to Google Shopping This Fall

Major Changes Coming to Google Shopping This Fall

Remember those four tips I gave you today about Google Shopping ? Well, forget them. Yes, forget all of them because Google has decided to wipe the slate clean and change the product search landscape completely. What’s going on? Google announced today that it is transitioning the free Google Shopping program into a fully commercialized one to offer what it’s calling a better shopping experience for searchers. What Does This Mean for Web Site Owners? Since its inception Google Shopping (or Froogle, or Google Product Search, or Google Base) has been free to participate in. All an advertiser had to do get their products listed was to submit a data feed with accurate inventory, product, and pricing information and they could sit back and watch the traffic roll in. Beginning in June, these free listings will be phased out as ads from the Product Listing Ads Program are phased i...

Full article: http://www.searchenginejournal.com/major-changes-coming-t...

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