31 May '12, 9pm

Long-Form Online Video Content Wins Out Across Platforms

Long-Form Online Video Content Wins Out Across Platforms

Ooyala (yo!) put out their Global Video Index Report for Q1 2012 and it seems that long-form content is on the up, up and away route to fame and fortune. For content creators, like myself, who are working on generating new long-form content, that’s awesome news. Plus, it means the continued rise of the mid-roll should be an ongoing trend as well. Remember, according to comScore, average video length is now 6.4 minutes and rising. The Method(ology) to the Madness I generally won’t start looking at research before I look at the methodology. If you don’t know, it’s because of my math heavy background in Molecular Biosciences and Biotechnology, and that means I am a hard-core science nerd (sexy right?). As always, the thing I love about Ooyala, aside from the cool people and the pretty graphics, is their outright level-headedness about it all. The data sample used in this repo...

Full article: http://www.reelseo.com/long-form-video-viewing-growth-q1-...

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