31 May '12, 5pm

Mobile Marketing Must-Dos & Beloved 80s Rock! Angie Schottmuller Q&A: As we ready the ship for next week’s Advan...

My background has interestingly converged to make mobile marketing a perfect playground for my career. About twelve years ago, I began work as a web application developer and shortly after started a side consultancy for web design and online marketing. Over the years I transitioned my focus from IT to the marketing communications side in effort to make a greater impact on the bottom line. I became heavily involved with social media, SEO, and conversion optimization about five years ago. Since I like riding the edge of new technology trends, I’ve followed the mobile revolution closely. In order to be successful in mobile marketing, a collaborative understanding across development, design, SEO, social media, and conversion is needed. Those teams typically operate in silos, which is why getting an edge in the mobile arena can be so challenging. That’s where I come in. My big ...

Full article: http://www.aimclearblog.com/2012/05/31/mobile-marketing-m...

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