31 May '12, 4pm

Bing Deep Links Issue to Blame for 'Mysterious' Yahoo Links

Bing Deep Links Issue to Blame for 'Mysterious' Yahoo Links

A Parkersburg News & Sentinel blog post featured a reader’s question that stumped the author: “Why does a link for a fiery accident on I-77 from 2011 pop up when I do a simple Yahoo search for ‘The Marietta Times’?” Turns out there is an easy answer. Bing's Deep Links to Blame Rather than settle for a dissatisfying conclusion of “I don’t know,” Search Engine Watch contacted Duane Forrester, Bing’s senior product manager, to find out why two of the eight featured Deep Links pointed users to rather odd locations – one to a story about a fatal fiery car crash from April 2011 and the other to an obituary from February. “This is a known issue – essentially, there are instances when ‘spiky’ terms can appear in Deep Links,” Forrester said. “Believe it or not, those two items were very popular on that site. We’re looking at ways to sort this in the very near future.” So what are D...

Full article: http://searchenginewatch.com/article/2181109/Bing-Deep-Li...

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