31 May '12, 1pm

Save Time Figuring Out Site Performance Changes: Take Notes

Why are they so important? Because six months from now, you're likely not going to remember that your developers made some changes to your site or even what changes they were. Or how about when you're making year-over-year comparisons and you want to know why sales were down by 10% this year. It will be mighty hard to pinpoint exactly what happened last year, won't it? What dates exactly were you were out of stock on your products? When did you increase your PPC budget to draw more visitors? When did we hire that "discount" pay-for-performance SEO company that took us for a wild ride? When did our developer make those site changes that screwed up the analytics tracking code, and we didn't notice for three weeks? When did Walmart start selling our product? See what I mean?

Full article: http://www.searchengineguide.com/mike-fleming/save-time-f...

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