31 May '12, 11am

4 Secrets About Paid Search Agencies

4 Secrets About Paid Search Agencies

To get the most out of hiring a paid search agency, you need to understand agencies. They’re like any other business: they need to make money, sometimes they’re the right solution, not everyone is great and they won’t magically solve all of your business problems. There is no way to find the perfect agency, but there are some secrets you should know. Every Fee Equates to Hours When you pay a paid search agency you are buying time. The vast majority of agencies charges a percentage of your media spend, a flat fee, or some hybrid. The agency’s costs are mostly talent. The amount you pay equates to some number of hours they can work on your account. Every agency has to make money, but few talk about the number of hours they’ll be able to dedicate to your account. Some months, particularly early on in the account, you’ll get more than you pay for and some months it may be ligh...

Full article: http://searchenginewatch.com/article/2181100/4-Secrets-Ab...

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