31 May '12, 9am

The Truth About Social Media Measurement & Marketing Dashboards

The Truth About Social Media Measurement & Marketing Dashboards

The data they should be collecting, aggregating, and displaying to assist in decision-making among any given audience in their organization. Articulating the pros and cons of using a marketing dashboard (social media and/or other relevant data). Designating key performance indicators (KPI’s) to track the most complete picture in the context of marketing objective drivers (not just outcomes). The tools best suited to match their requirements. Best practices for visualizing data for decision makers.

Full article: http://searchenginewatch.com/article/2181104/The-Truth-Ab...

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