30 May '12, 10pm

Online Video Advertising Adapts to the TV Advertising Game

Online Video Advertising Adapts to the TV Advertising Game

It’s that time of the year again, the birds are singing, the flowers are blooming and advertising are writing checks. Wait, what? Yes folks, it’s TV upfront season, that time when the broadcasters show off what they’ve got in terms of content for placing ads against for later in the year. However, it’s also NewFronts season which is the same thing, but for online video and it smacks of a clever little plan.

Full article: http://www.reelseo.com/video-advertising-adapts-tv/

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