30 May '12, 7pm

Recovering from an Over Optimization Penalty - A True Story

Great post, Nick. Thanks for sharing your experiences. A client of mine had a similar problem, with a few site-wide links that were heavy on the keyword/exact match anchor text. These were links he'd set up himself, without thinking to consult with us first. I politely tried to tell him that he needed to vary some of them if he could, as he risked over-optimisation on the anchor text front (and this was all pre-Penguin, by the way). The problem? He didn't believe me. I can see why though. His thinking was: "Hang on, you're telling me that if I change the anchor text to something that isn't the keyword I want to rank for, I stand more chance of ranking for it?! Sorry, but I don't buy it." There is a weird reverse logic to it, but to me it was common sense: of course Google's going to think it's fishy to have too much keyword anchor text in a few select areas. I didn't win t...

Full article: http://www.seomoz.org/blog/recovering-from-the-penguin-up...

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