30 May '12, 6pm

4 Content Assets To Engage Prospects At Any Stage In The Buying Cycle

4 Content Assets To Engage Prospects At Any Stage In The Buying Cycle

One of the most important aspects of increasing online conversions (particularly for B2B focused sites) is speaking to prospects at all stages in the buying cycle. A prospect doing research on a topic is at a different place than one who is looking to hire a company, and each prospect must be met at the stage where they are. Below, I describe four proven content assets and incentives to reach business buyers at all stages in their purchasing process. 1. White Papers & Webinars White Papers and Webinars are great for B2B prospects at the very beginning of their buying cycle. Prospects at this stage know they have a problem and are trying to figure out the best way to fix it. They are in research mode. For this reason, it is critical that your White Papers and Webinars focus on the prospect and the problem you are solving and not on your company. Done correctly, White Papers...

Full article: http://searchengineland.com/4-content-assets-to-engage-pr...

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