30 May '12, 4pm

Why You Need to Use Social Context when Marketing

Say, for a moment, that you wanted to eat at a restaurant but have never been there before. And let’s say that you could look online for user reviews, you could ask people inside of the restaurant if the food was good, or you could ask your friends what they thought of it. Which would you likely choose? By and large, most people go with their friends – their social circle . If members of their social group likes something, they’re more likely to share those feelings. And that’s exactly what social context is, and that’s exactly why it’s so important to use this type of context when you advertise on Facebook. Some cynical people may view the Internet as the absolute worst humanity has to offer. But anyone who has studied the behavior of humans and our evolution knows that it’s a logical step in our social structure. We’re no longer confined to the tribes in which we were bo...

Full article: http://www.searchenginejournal.com/why-you-need-to-use-so...

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