30 May '12, 2pm

Avoid an Uphill Climb with Your Company’s PPC Internet Marketing

If your company’s pay-per-click Internet marketing campaigns are getting little to no traction, what do you plan to do about it? As a small business owner, some of the first things you should do with your PPC efforts is review why you are doing them, what is and is not working, how you can fix things that are not successful, and what kind of return on investment (ROI) you are getting at the end of the day. Among the things to remember with your PPC efforts: Know your audience – Just as important as the right keyword selection, make sure you know who your audience is. Marketing to the wrong consumers is a waste of your time and money, so put some research into who you are trying to reach; Keyword optimization – Optimizing the proper keywords is crucial in order to direct consumers to what your small business can offer them. You want the search to be easy, not a trip through...

Full article: http://www.searchenginejournal.com/avoid-an-uphill-climb-...

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