30 May '12, 1pm

10 Commandments of Digital Analytics

As many industry observers are well aware, the Web Analytics Association, to which many of us are members, changed their name to keep up with the times. The newly named Digital Analytics Association ushers in a time to revitalize and refresh the values of the industry, so I could think of no better way to welcome this change than to redefine our industry’s commandments. 0001 Thou Shalt Measure All it is You Do. If you can’t measure it, don’t waste time or money doing it. Recognize that all business activities cost money, whether that involves running paid search advertising, communicating via social media channels, and even search engine optimization (SEO). 0010 Thou Shalt Set Business Goals. It isn’t the responsibility of the digital analyst to come up with KPIs anymore; it’s their job to answer business questions. Bring your burning business problems rather than data req...

Full article: http://searchenginewatch.com/article/2180772/10-Commandme...

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