30 May '12, 12pm

Google Pruning Rich Snippets In Search Results?

Amazon and other enterprise ecommerce sites have long gotten "special treatment" when it comes to rich snippets and, in particular, reviews. This isn't new, and isn't necessarily a case of Google "favoring large brands" with some evil underlying monetary intent. The reason is part historical. When it comes to generating reviews Google has been doing this for a long time prior to the introduction of support for hReview, RDFa and - most recently - schema.org microdata. Google has long considered review data helpful for their searchers, and to that end have gone out of their way to "understand" review content. To this end, they've been parsing pages with reviews on select sites for years. And it's this parsing that accounts for "preferential treatment": when you're structuring somebody else's non- or semi-structured data, you have to pick your targets, as it's not - or rather...

Full article: http://www.seroundtable.com/less-google-rich-snippet-1521...

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The problem would be is that Google is not the only search engine out there. If people do not like it they can switch for ...

Google

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searchengineland.com 30 May '12, 7pm

We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

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@ahj You used to be able to search "George Bush" and end up with "miserable failure":

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