30 May '12, 12pm

Google Says Knowledge Graph Has Led To More Searches

Google Says Knowledge Graph Has Led To More Searches

That makes perfect sense since the Knowledge Graph is designed not only to help provide context and answer search questions, but also to encourage users to do more Google searches. Consider the Knowledge Graph box that appears on a search for Peter Carl Fabergé, the subject of a special Google doodle today, where the image is a Google image search link, all ten text links near the image lead to new Google searches, and there are five more search links in the “People also search for” section. Only the light gray “Wikipedia” text is a link that leads away from Google.

Full article: http://searchengineland.com/google-says-knowledge-graph-h...

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