Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

More advertisers are taking advantage of Google’s Display Network in their online advertising mix. Being a proponent of the GDN, I think this is great. That being said, as I continue to get a peek into new AdWords accounts or through conversations with other advertisers or potential clients, I’ve come to realize that a lot of folks are making big mistakes in their GDN campaigns. These mistakes are typically the byproduct of a lack of knowledge (you don’t know what you don’t know, right?). In other cases it is simply a fear of the unknown that is holding an advertiser back. Either way, today is your opportunity to dodge a bullet. Consider these five mistakes and see how you can improve your GDN performance. 1. Lumping Image & Text Ads into the Same Ad Group One of the biggest flaws of AdWords is that it allows you to target all networks and all ad types within the same camp...

Full article: http://searchenginewatch.com/article/2180766/Improve-Your...

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