30 May '12, 4am

SEO Isn't Magic - So Stop Doing SEO Tricks

Hi everybody! My name is Ruth Burr and I’m the new Lead SEO here at SEOmoz. I’m super excited to be here! I’ll be posting on SEO here regularly going forward, but for my first post I wanted to tell you guys that when it comes to SEO, this is how I roll: I know a woman who’s recently lost about 30 pounds. She looks great, but I can’t tell you how many times I’ve heard someone compliment her on her new look and then ask, “What’s your secret?” “Just eating right and exercising,” she replies – and their faces invariably fall. Eating right and exercising? BO-RING! Sounds hard! The truth is, we’re all looking for shortcuts to help us get the results we want without putting in the work we need to do to achieve them (think about the “1 Weird Old Trick” ads you see everywhere). We step on the scale, think about the hard low-cal high-cardio road ahead, and think, “Surely there’s a b...

Full article: http://www.seomoz.org/blog/seo-isnt-magic-so-stop-doing-s...

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