29 May '12, 8pm

How To Panic-Proof Your Link Campaign

How To Panic-Proof Your Link Campaign

All too often, I get a fair amount of frantic emails from people who are seeing a dropoff in rankings and/or traffic after the latest algorithmic update and are looking for help or just a second opinion. Sometimes a keyword that has been number 2 for 8 months in a row moves down a spot to number 3. Sometimes one drops off the first page and isn’t in the top 100. Sometimes traffic almost completely dies. In any case, it creates panic. Most people don’t think very clearly when they panic. Their immediate response is something drastic, their directives are to take place yesterday, and they start second-guessing everything else. Now, I will panic about some things (no sea salt potato chips in the house, Netflix won’t work properly) but I don’t panic about rankings. Yes, a drop off can indicate a long-term problem that you need to fix, but in many cases, stopping what you’re do...

Full article: http://searchengineland.com/how-to-panic-proof-your-link-...

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