29 May '12, 8pm

Is It Possible To Benchmark Country Against Country In Multinational Search Campaigns?

Is It Possible To Benchmark Country Against Country In Multinational Search Campaigns?

No. That is to say, no method of comparing country to country statistics fairly and accurately really exists. Thank you for reading this article and I hope you have a good day. Now, don’t tell me you want me to explain that? In the case of global organisations, the performance of businesses, people and campaigns are frequently compared. It’s quite logical if you think about it, that executives of global entities are going to look across the line and compare one performance against another. You can argue that this is part of being “global” and there are marketing textbooks I know which extol the virtues and advantages which global brands have in that they can compare one market to another. Are You Happy To Be Measured By Knee Jerk Comparisons? It can be an uncomfortable experience. A Senior Executive calls at your desk and says, “I see that your traffic in Germany is much l...

Full article: http://searchengineland.com/is-it-possible-to-benchmark-c...

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