Using the AdWords “Auction Insights” Feature to Improve your Marketing Efforts

Throughout the week, the Google have been busy rolling their new AdWords feature, “Auction Insights” out into all existing accounts. For those who have not yet heard about the new feature, it basically allows you to select any given keyword within your AdWords account, and then gain insight into how you’re performing for that keyword compared to other advertisers that are also bidding on the keyword – don’t start panicking too quickly though! Google have assured us that no actual account data will be shared with your competitors. The only information that the report shares is information that could already be obtained by running Google searches manually or with a scraping bot. The reported metrics include: Impression share (the percentage of time you and your competitor’s ad appears for searches on Google). Average position (the average ad position for you and your competi...

Full article: http://www.searchenginejournal.com/using-the-adwords-auct...

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