28 May '12, 8am

New Version of Penguin announced via @VerticalLeap

On Friday Google announced a new version of the Penguin algorithm via Matt Cutts on Twitter (shown below) and a blog post on the inside search blog . This isn’t surprising as we know that some of the sites which Google themselves had said were not good enough quality weren’t hit by the first Penguin update so some tidying up was needed. As we had thought Google Penguin is an algorithm overlay similar to the Panda update and will be reapplied at regular intervals, this time being a month after the launch of the original update in April. Google reiterate in their blog post that they are aiming this update at “black hat spam” techniques which don’t offer any value to users and are just on a page or website specifically to create rankings for the website. Google use Keyword Stuffing and Link Schemes as an example of this kind of spam. Google’s aim has always been to deliver gr...

Full article: http://www.vertical-leap.co.uk/blog/new-version-of-pengui...

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