25 May '12, 1pm

Mobile Isn’t Just for Your Phone

Mobile Isn’t Just for Your Phone

If you think the mobile space is only beneficial to consumers, you’ve got it all wrong. As marketers, we talk about mobile marketing , UI, and integration ad nauseam – trying to figure out the winning formula for improving conversions and the user experience on our mobile devices. We’re so focused on the direct bottom line benefits that we’re missing the opportunity for improvements in processes that indirectly affect the bottom line. I’m talking about improvements in the internal workflow that help us become better marketers and get more done. We’re search marketers. We’re on the web all day. We’re known internally and among our clients as being enveloped in the tech world and at the cutting edge of tech capabilities. Utilizing the mobile space to test run improvements in productivity and workflow can help us not only get better at our jobs but also consult with clients o...

Full article: http://www.searchenginejournal.com/mobile-isnt-just-for-y...

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