01 Mar '15, 2pm

Measurement Techniques That Will Help You Improve Your Link Profile by @stekenwright

Measurement Techniques That Will Help You Improve Your Link Profile by @stekenwright

Your audience reads this website. You should know who your brand wants to talk to. It’s not all up to SEOs to find this out but it’s not something you’re powerless to discover (see Laura Crimmons’ blog on audience research over at State of Digital for some pointers). You have something to point a link at. Whatever you’re linking to should add additional value to users who click on that link. I strongly recommend reporting on referral traffic from links as an absolute minimum – I’d go so far as to say you should be reporting on how that traffic converts and whether it bounces as well. A high bounce rate of referral traffic means as a link builder you’ve only done half a job. Number of social shares is a good indicator of how many people could have seen your content on an external website. Social shares of content on another website arguably have absolutely no bearing on how...

Full article: http://www.advancedwebranking.com/blog/link-metrics-are-b...

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