28 Feb '15, 11pm

December’s Google Analytics Blog Insights to Grow Your Business #SEO #Marketing

December’s Google Analytics Blog Insights to Grow Your Business #SEO #Marketing

Google updated their interactive tool, “The Customer Journey to Online Purchase ” This tool allows you to visualize how marketing channels fit into the online purchase path, either as an assist interaction or the last interaction. With this update you can fine tune your results using three settings. These are; business size, industry, and location. But this isn’t all, Google knows not all purchases paths are the same, and thus created the Channel Position on the Path to Purchase tool. This allows you to drill down on a specific point in a purchase path to see just how often it actually occurs in the beginning, middle, or end of a purchase path.

Full article: http://www.seerinteractive.com/blog/december-google-analy...

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