28 Feb '15, 3am

9 Clues That Your Branding Program Sucks

What is the AdWords PPC Quality Score for [brand] and why? A low quality score for literal brand searches indicates a problem. How often do users search for [brand] compared to similar brands? If users rarely search, then nobody knows the brand. How do alternate keyword permutations of [brand] such as common misspellings, initials and so on rank in unpersonalized organic search? Mid-tail [brand] keyword expressions should rank at or near the top of the SERPs for a healthy brand. How do posts from the [brand’s] feed score in PostRank? Consistently low PostRank scores means low engagement and we may be blogging to nobody. Do analytics reveal bastardizations of [brand] which are of concern? Are any of them gross misunderstandings that should be addressed? Consistent site traffic on nasty keywords formed by brand words can be indicative of SERPs confusion and lack of brand pro...

Full article: http://searchengineland.com/9-clues-that-your-branding-pr...

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ebay.com 28 Feb '15, 7am

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newsbtc.com 28 Feb '15, 10pm

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