28 Feb '15, 1am

Q and A: Is it ok to target very specific keywords for SEO purposes?

2) When it comes to keyword research, having a niche market is actually a positive thing. You’re generally not competing with a huge number of other sites, so when you target more specific keyword phrases, you have less competition from other websites trying to optimise for the same keywords. Don’t be afraid of targeting very specific keywords and phrases, provided they accurately describe the product. Sure, you may get less traffic by optimising for specific keywords, but the traffic you DO get will be highly qualified and more likely to convert.

Full article: http://www.ask-kalena.com/q-and-a/q-and-a-is-it-ok-to-tar...

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