27 Feb '15, 4pm

eBay Commerce Network SKU-Level Bidding Out of Beta, Increases Advertiser Control #RKGBlog

eBay Commerce Network SKU-Level Bidding Out of Beta, Increases Advertiser Control #RKGBlog

eBay Commerce Network SKU-Level Bidding Out of Beta, Increases Advertiser Control posted by Brock Parsanko | February 27, 2015 | leave a comment Earlier this month, the eBay Commerce Network made its SKU-level bidding tool available to all merchants who are listing products on Shopping.com and its partner network. This feature had previously been available as a limited beta but has now been rolled out to any interested merchants. To use this tool, merchants will need to add one column to their data feeds, populate the column with a desired bid, and map the new column through Shopping.com’s user interface. With the tool, advertisers will be able to assign bids for individual products through their data feeds, instead of going through the user interface that was previously required for bid placement. This creates a more granular bidding structure than the one created by bidd...

Full article: http://www.rimmkaufman.com/blog/ebay-commerce-network-sku...

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