27 Feb '15, 3pm

What Can Businesses Do About The Knowledge Graph Dominating Search Results?

Let’s just start by admitting that we’ve all Googled ourselves. And by “ourselves,” of course, I mean “our brands.” If you’ve Googled your company name recently (or the name of any company, for that matter), you’ve probably seen the Knowledge Graph at work in the rich side panel of search results. That’s just the beginning of the Knowledge Graph at work. There are many types of Knowledge Graph widgets, but perhaps most concerning are the times that Google scrapes content from websites to display it directly in search results. In fact, 1 in 5 search results now include Knowledge Graph features, and the potential impact on organic search traffic is enormous. (Wikipedia page views declined 21% after the Knowledge Graph came out.) These developments beg many questions. Will these answer boxes start showing up for keywords that are important to my business? Will the Knowledge G...

Full article: http://searchengineland.com/businesses-knowledge-graph-do...

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