The Formula for Successful Newsjacking
Customers’ Pain Points – Your product or service fulfills a need, and consumers feeling that their needs are not generally being met or taken into consideration can make headlines. Events – Any marketing department should have a list of events in the public calendar that may be relevant to their brand. Understanding when a relevant company will announce annual results, or when the anniversary of an interesting event falls, or which public holidays may generate some interest, will allow you to understand which data you may have access to and whether you may be able to offer it up for press interest. Trends – If you’ve seen something on the rise (or decline) in your industry it’s helpful to know whether your business sees this as a good or bad thing. Likewise any data you can get around trends can be very useful for newsjacking when a potential story hits.