23 May '12, 6pm

3 Post-Penguin Online Marketing Tips for Small Businesses; Focusing on the User!

3 Post-Penguin Online Marketing Tips for Small Businesses; Focusing on the User!

April 24th 2012 is a day that will be remembered as the launch of one of the biggest attacks against Webspam by Google’s Search Quality Team: the Penguin Update . Although Google claims that only 3.1% of the search queries were affected, many webmasters believe that this update has caused more damage than the Panda update (which allegedly affected 12% of search queries). With the Penguin Update, Google’s message is clear: it will not tolerate any form of SEO that is not 100% Whitehat . Call it black, grey, blue or pink hat; it all comes down to the same thing for Google: manipulation . Many small business owners that were hit by this update are now asking: “I lost all my traffic! What now? Is my business ruined?” . The short answer is: not necessarily! Fix your issues, “whiten your hat” and most importantly diversify your sources of traffic . As Matt Cutts stated, Google p...

Full article: http://www.searchenginejournal.com/3-post-penguin-online-...

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