26 Feb '15, 11pm

Mobile Search Spend Share to Reach 83% by 2018

Mobile Search Spend Share to Reach 83% by 2018

Just before Christmas, research from eMarketer predicted that by 2018, mobile will account for 76.7 percent of search spend. But the market research firm has since come up with an even more staggering number for mobile's share by 2018: 83 percent. The December prediction was lower than one from June , as a result of major companies having unpredictably high ad revenues. Not even Facebook saw its great end to 2014 coming, which resulted in other marketers moving their advertising dollars from paid search to mobile display ads for that quarter. So eMarketer 's most recent predicted figure jumping back up so much in just two months fits in with the industry's overall rapid shift toward mobile. Back in 2012, desktop accounted for 87 percent of marketers' search budgets, while only $2.24 billion (12.9 percent) went toward mobile. These figures include contextual text links, pai...

Full article: http://searchenginewatch.com/sew/news/2393973/mobile-sear...

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