26 Feb '15, 6pm

SMBs Benefit From New YP Local Search Feature

YP has introduced ypSearch, a new feature that promises to turn local searches into leads for small and medium-sized businesses (SMBs). When an SMB buys desktop or mobile search ads from YP, those ads are automatically delivered across Google, Yahoo, and Bing, in addition to YP.com. Leads are then driven through calls, emails, and online form stills from the search results. A Google AdWords Premier SMB Partner and Yahoo Bing Network Strategic Ambassador, the former Yellow Pages has relationships with the search engines, in addition to 80 million monthly visitors of its own. "ypSearch removes the complex tasks associated with running search marketing campaigns across multiple sites," says Darren Clark, chief technology officer at YP. "We combine the personal service of an individual consultant, the expertise of a local agency, and the scale of a national brand." The enhance...

Full article: http://searchenginewatch.com/sew/news/2396821/smbs-benefi...

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