26 Feb '15, 4pm

How To Do A Complete SEO Audit

How To Do A Complete SEO Audit

Google & BIng Webmaster Tools: Check if search engines bots can access your web site without any problems. Check the 'Crawl errors' reports. Robots.txt file: Make sure it's not restricting access to important sections of your site. Robots meta tag: Check any case where you're denying access: is this what is desired? Are the bots simply blocked or are they also disallowed from looking at the links on this page and following them? In both the robots meta tag and the robots.txt case, be aware of creating "black holes" that suck up, but don't pass, your linking power. HTTP Status Codes: Identify and fix any URLs that return errors. Make sure redirects use the 301 HTTP redirects. (To learn more about which type of redirects to use, click here ). Are non-existent pages returning a 404 status code? XML Sitemap: Should be a well-formed XML document, submitted to your webmaster too...

Full article: http://www.searchenginepeople.com/blog/150241055-how-to-s...

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