26 Feb '15, 4pm

Apps Could Be an Innovative Approach to Local Search

Apps Could Be an Innovative Approach to Local Search

Small to medium-sized businesses (SMBs) often scramble to compete with national chains when it comes to local search, and one innovative solution might just be to go beyond responsive mobile sites and create a mobile app. Many SMBs are missing the boat when it comes to app innovation, which will prove to be a mistake as mobile users adopt apps in favor of browsers, says Dan Cristo, director of SEO innovation at Catalyst. "A lot of local businesses don’t see the value of an app because they think apps are just for games or for big companies with a special functionality," says Cristo. "But apps are going to more or less replace websites [for mobile] because the experience of a native app is better than looking at a website through Safari. Apps are typically faster because the content is already downloaded to your device. It’s native, so a lot of the buttons are typically a l...

Full article: http://searchenginewatch.com/sew/news/2395785/apps-could-...

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