26 Feb '15, 3pm

Why Search Was Instrumental in the Growth of Taco Bell's App

Why Search Was Instrumental in the Growth of Taco Bell's App

If you think of search, names like Google, Amazon, and Yelp probably come to mind moreso than Taco Bell. But the California fast-food chain's app is ultimately all about search and it is responsible for much of its success. "[Consumers use the app to] search for stores, they search for products, they search for ingredients," explains David Garcia, manager of media and brand partnerships at Taco Bell. To draw attention to the app's relaunch in October , Taco Bell blacked out all of its social media accounts. The content was deleted off the brand's Facebook, Instagram, Twitter, and Google+ pages, which simply said, "TACO BELL ISN'T ON [platform]. IT'S #ONLYINTHEAPP." Related articles Apps Could Be an Innovative Approach to Local Search Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value 10 Reasons to Hire a PPC Management Expert Conquering Content Marketing, St...

Full article: http://searchenginewatch.com/sew/news/2396831/why-search-...

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